Category: Technology Sales and Marketing

The challenges of using a CRM

Published by : , on February 25th, 2016.
The benefits of using customer relationship management (CRM) software are numerous. With this tool, companies are able, among other things, to deepen their knowledge of themselves. This in part explains why companies seem compelled to adopt CRM or even consider the implementation of a newer CRM system. But it must recognized that even…. Read More...

4 B2B marketing notions you don’t learn in school

Published by : , on February 18th, 2016.
I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that many B2B marketing concepts are simply not (or…. Read More...

Increase the effectiveness of your B2B content marketing!

Published by : , on January 26th, 2016.
  While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first question is quite simple; you have no choice…. Read More...

He changed the title of his blog post and the reaction was amazing!

Published by : , on December 3rd, 2015.
I had to change the title of this post a dozen times. You're probably wondering why ... and above all, why I chose this one! In fact, I have never spent so much time viewing and revising a title. Why? Read on... Those were the days Not so long ago (barely a year),…. Read More...

3 Ways to better marketing and sales performance

Published by : , on October 29th, 2015.
Integrated marketing is an omnipresent term in North America, especially the United States. Used less frequently in Québec, it nevertheless represents a ‘’fait accompli’’ in marketing. The integration of disciplines, technologies and channels of communication as well as online and offline distribution has become, by the technological advances of recent years, a must…. Read More...

Ready for a paradigm shift in B2B Marketing?

Published by : , on October 22nd, 2015.
On a scale of 1 to 10, how would you rate your company's performance in its market? Over the past five years, have you achieved your sales and marketing goals? Is your business geared at offering your customers and prospects a complete experience, that is to say "integrated", or is it centered on…. Read More...

What are the benefits of Integrated Marketing in B2B?

Published by : , on October 15th, 2015.
How about increasing sales by 200% to 300%? Have I got your attention? Good. Let’s talk about Integrated Marketing benefits. As stated, Integrated Marketing can increase sales between 200% and 300% (DemandCon 2012) The latest CRM and Marketing Automation technologies generate 75% more sales leads (Marketing Sherpa) Companies in which Sales and Marketing…. Read More...

What is Integrated Marketing in B2B and why should I use it?

Published by : , on October 8th, 2015.
‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from collaboration to co-creation, where tightly integrated, multifunction teams…. Read More...

Video in B2B: Know your offer, make your video

Published by : , on September 24th, 2015.
Last week in Exo marketing’s blog, we talked about how, in social media, a picture is worth a thousand words. Based on current trends, it would be a safe bet to say a video is now worth more. Know your offer, make your video If you’re a B2B company that is thinking about…. Read More...