Category: Web Design and Development

B2B web design: A few fundamentals

Published by : , on March 31st, 2016.
Design is highly subjective. Everyone can agree on that. As Web technology has evolved in sophistication over the years, design experimentation has exploded. That’s why these days when you are surfing the web, you will sometimes run into sites that are completely baffling, even in B2B. Don’t get me wrong, I am all…. Read More...

Subcontractors, pimp your web site!

Published by : , on March 17th, 2016.
70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York. Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they are looking for suppliers who can deliver high…. Read More...

Love/Hate B2B communication

Published by : , on February 12th, 2016.
I’ve had a love/ hate relationship with communication for almost 30 years now. Why? The story is actually quite simple... follow me. I started my career by co-founding Egzakt, an advertising and communication agency that was established in Trois-Rivières, Québec in 1987. So, my preoccupation with communication is not new. Throughout these last…. Read More...

Top 4 B2B marketing painpoints -according to Grumpy Cat

Published by : , on February 4th, 2016.
With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a permanent frown, to emphasize your top 4 recurring…. Read More...

What is Integrated Marketing in B2B and why should I use it?

Published by : , on October 8th, 2015.
‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from collaboration to co-creation, where tightly integrated, multifunction teams…. Read More...

Why you should use visual content in social media

Published by : , on September 17th, 2015.
Using visual content when posting to social media sites is a trend that is not going away anytime soon. The old adage that an image is worth 1000 words holds true today more than ever, in the world of fast paced Twitter feeds and oversaturated Facebook pages. You need and want to stand…. Read More...

Mobile marketing and B2B

Published by : , on August 28th, 2015.
The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted in January 2015, predicts that the share of…. Read More...

How to create an effective homepage and website

Published by : , on July 9th, 2015.
 Clean effective design Design is “very subjective” you like or don’t like. Web design is more than just choosing fonts and colours, it is the process of planning how content will be displayed on a computer screen, but also and more importantly these days, on mobile devices and tablets. The objective of your…. Read More...