Category: Web Design and Development

B2B web design: A few fundamentals

Design is highly subjective. Everyone can agree on that. As Web technology has evolved in sophistication over the years, design experimentation has exploded. That’s why these days when you are surfing the web, you will sometimes run into sites that are completely baffling, even in…. Read More
Published by : , on March 31st, 2016.
Categories : Web Design and Development

Subcontractors, pimp your web site!

70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York. Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they…. Read More
Published by : , on March 17th, 2016.
Categories : Business Development, Product Launch, Sales, Marketing and B2B Business, Social Networks, Strategic Development, Web Design and Development

Love/Hate B2B communication

I’ve had a love/ hate relationship with communication for almost 30 years now. Why? The story is actually quite simple... follow me. I started my career by co-founding Egzakt, an advertising and communication agency that was established in Trois-Rivières, Québec in 1987. So, my preoccupation…. Read More
Published by : , on February 12th, 2016.
Categories : Content Marketing, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Product Launch, Strategic Development, Web Design and Development

Top 4 B2B marketing painpoints -according to Grumpy Cat

With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More
Published by : , on February 4th, 2016.
Categories : Business Development, Content Marketing, Design et développement Web, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing de contenu, Marketing Research, Réseaux sociaux, Social Networks, Stratégies-marketing, Web Design and Development

What is Integrated Marketing in B2B and why should I use it?

‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
Published by : , on October 8th, 2015.
Categories : Content Marketing, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing Research, Référencement – SEO, SEO, Social Networks, Strategic Development, Stratégies-marketing, Technology Sales and Marketing, Web Design and Development

Why you should use visual content in social media

Using visual content when posting to social media sites is a trend that is not going away anytime soon. The old adage that an image is worth 1000 words holds true today more than ever, in the world of fast paced Twitter feeds and oversaturated…. Read More
Published by : , on September 17th, 2015.
Categories : Design et développement Web, Marketing Communication Strategies, Marketing communications campaigns, Stratégies-marketing, Web Design and Development