Category: Business Development

The challenges of using a CRM

Published by : , on February 25th, 2016.
The benefits of using customer relationship management (CRM) software are numerous. With this tool, companies are able, among other things, to deepen their knowledge of themselves. This in part explains why companies seem compelled to adopt CRM or even consider the implementation of a newer CRM system. But it must recognized that even…. Read More...

Top 4 B2B marketing painpoints -according to Grumpy Cat

Published by : , on February 4th, 2016.
With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a permanent frown, to emphasize your top 4 recurring…. Read More...

Generating quality leads

Published by : , on January 20th, 2016.
Every salesman will tell you that generating leads is in their view, the main purpose of marketing. When companies approach us for our services, they usually ask if we do prospect generation and in the same breath ask us how we do it, as if it were some magic formula, as if we…. Read More...

Exo at the B2B Summit!

Published by : , on November 5th, 2015.
The LesAffaires B2B marketing summit will be held on November 23rd, 24th and 25th. This is the first event of its kind in Quebec, and we are proud to be associated with it, having been invited as a summit partner. We are of course grateful for the summit’s recognition of our B2B marketing pioneer…. Read More...

3 Ways to better marketing and sales performance

Published by : , on October 29th, 2015.
Integrated marketing is an omnipresent term in North America, especially the United States. Used less frequently in Québec, it nevertheless represents a ‘’fait accompli’’ in marketing. The integration of disciplines, technologies and channels of communication as well as online and offline distribution has become, by the technological advances of recent years, a must…. Read More...

Ready for a paradigm shift in B2B Marketing?

Published by : , on October 22nd, 2015.
On a scale of 1 to 10, how would you rate your company's performance in its market? Over the past five years, have you achieved your sales and marketing goals? Is your business geared at offering your customers and prospects a complete experience, that is to say "integrated", or is it centered on…. Read More...

B2B development challenges for subcontractors, suppliers and outsourcing companies

Published by : , on August 6th, 2015.
Most Quebec subcontracting companies used to live off organic growth whatever the economic conditions. Now facing international and external competition, going through human resources renewal and experiencing the general trend in reducing the supply chain length, how will subcontracting companies adapt their business development and marketing to insure their survival and growth? About…. Read More...

Before looking for resellers, VARs, agents and other type of B2B distribution…

Published by : , on May 28th, 2015.
Revenues are flat or falling? “Let’s sign up partners and distributors!” says the sales director. In rough times like in new market penetration, distributors, value added resellers (VARs), partners, agents and channel partnerships are a normal sales director suggestion. Unfortunately, too many B2B companies invest without preparation in the magical world of channels.…. Read More...