Category: Content Marketing

Exo B2B’s blog recognized in the United States

Published by : , on February 28th, 2017.
Imagine our surprise and delight this past weekend when we learned on Twitter that B2B Marketing Academy, has recognized Exo B2B (that’s us) for the quality and relevance of its blog! Here’s the article : "5 Brainy Blogs for the Curious B2B Marketer”. The two heads of the Academy are Christine Viera and…. Read More...

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Published by : , on February 22nd, 2017.
Editor's Note-This week, Alain Thériault, writes to us from the B2B Content2Conversion conference in Scottsdale, Arizona. Enjoy the sunshine, Alain! B2B Marketing Exchange's 6th annual "B2B Content2Conversion" conference is in full swing! This is a flagship event in B2B: 1000 participants, 40 sponsors with technological solutions specifically targeted at the B2B marketing industry. The place…. Read More...

Inbound marketing: Who are the real influencers?

Published by : , on June 7th, 2016.
Today we are publishing a post from our guest blogger Claude Malaison, a Québec commentator on all things digital and communications. See his blog, emergeance web A lot has been said about influencers recently, particularly in marketing, whether B2B or B2C. There is no getting around it: in order for your inbound marketing…. Read More...

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Published by : , on June 2nd, 2016.
Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take ABC company for example: It has been around for 35 years, has never done marketing, and has “never needed to”. (Believe me, there…. Read More...

Marketing to millennials: Ok, but no hype please

Published by : , on May 31st, 2016.
Millennials have been described as digital natives who are collaborative, open-minded and consensus gathering. They are also portrayed as liberal and overtly passionate about equality. If you were you born between 1980 and 2000, would you say this is an accurate description of your personality? Or does it seem more like the description…. Read More...

Communities on the web: what good are they when they are in a rut?

Published by : , on May 19th, 2016.
Recently, Exo B2B took over the management of a LinkedIn group called "B2B Marketing Montreal", with the primary mission of revitalizing its community of experts and above all, to get it out of a rut, as are many communities on the web that are promoting content for commercial purposes (marketing material). It’s kind…. Read More...

Twitter is being curated to death

Published by : , on May 12th, 2016.
Twitter is being curated to death by its corporate users. If you’re in B2B, you’ve noticed that there are a lot of companies broadcasting stuff but with very little engagement. That’s because the human element is disappearing from all this communication. Sound absurd? You bet. Your content is curated, but how well is…. Read More...