Category: Content Marketing

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What type of landing page should be used to generate leads?

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You'll also learn how to…. Read More
Published by : , on April 11th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Technology Sales and Marketing
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Landing page and lead generation in B2B marketing: best practices

Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have been in that boat. That’s why over the next few weeks we’ll provide you with a…. Read More
Published by : , on April 4th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Technology Sales and Marketing
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A look back on the North American B2B marketing Conference

2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics.  Also, the "trade show"…. Read More
Published by : , on March 7th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Editor's Note-This week, Alain Thériault, writes to us from the B2B Content2Conversion conference in Scottsdale, Arizona. Enjoy the sunshine, Alain! B2B Marketing Exchange's 6th annual "B2B Content2Conversion" conference is in full swing! This is a flagship event in B2B: 1000 participants, 40 sponsors with technological solutions specifically…. Read More
Published by : , on February 22nd, 2017.
Categories : Content Marketing, Sales, Marketing and B2B Business, Uncategorized

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take ABC company for example: It has been around for 35 years, has never done marketing,…. Read More
Published by : , on June 2nd, 2016.
Categories : Content Marketing, Marketing Communication Strategies, Marketing communications campaigns, Product Launch, Strategic Development