Category: Stratégies-marketing

A rude awakening for your B2B marketing content strategy

Published by : , on March 27th, 2024.
The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported on a regular basis and with fresh eyes.…. Read More...

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

Published by : , on October 17th, 2023.
Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we're seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. One of the most significant changes is the alignment and integration…. Read More...

12 differences between B2B and B2C marketing

Published by : , on June 13th, 2022.
Is the consumer or business marketing all the same? If it were, buying a molten metal skimmer would be just as easy as buying a bottle of shampoo, wouldn't it? What makes B2B marketing so different from B2C marketing? We're aware that we're coming back to a subject that seems to have already…. Read More...

B2B digital and strategic marketing audit is essential!

Published by : , on April 26th, 2022.
The B2B digital and strategic marketing audit[1] can be a "turn off" for some customers, who see it as nothing more than a trivial knowledge transfer stage. Some may even conclude that "if you're good at what you do, you don't need to go through this step before taking action." When these people…. Read More...

Use of social networks in B2B marketing (2) The buying cycle!

Published by : , on June 22nd, 2021.
I mentioned LinkedIn 1 month ago in a blog post. It answered the pressing question of 2020-2021: what do I do with LinkedIn for my business development? I would like to discuss in this post, the importance of social networks in the B2B buying cycle. When we look at this graph from Hootsuite,…. Read More...

Exercising Thought Leadership in B2B Marketing

Published by : , on June 5th, 2018.
It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert this fact in the face of its target…. Read More...

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

Published by : , on October 5th, 2017.
I want to be 1st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff ... Do you ever find yourself thinking these things out loud? Perfect! We have the magic solution that…. Read More...

Why should I use webinars in my B2B strategy?

Published by : , on August 24th, 2017.
Social media, email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these  for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary or different goals. Have you ever thought of…. Read More...

Why include Instagram stories in your B2B marketing strategy?

Published by : , on July 12th, 2017.
We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Today we’d like to offer you a post on its closest competitor, Instagram. Instagram was bought out by Facebook in 2012 and now has around 700 million users worldwide (B2B & B2C). This…. Read More...

Everything you need to know about Facebook Pixel

Published by : , on May 29th, 2017.
Do you have a website and want to advertise via Facebook?  Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed by Facebook, will serve as both a conversion…. Read More...