Category: Stratégies-marketing

podcasts

What is the real value of podcasts in B2B marketing strategy?

Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company's authority and engage a professional audience in an authentic and lasting way. According to a 2023 study, 26% of podcast listeners…. Read More
Published by : , on December 2nd, 2024.
Categories : B2B Marketing, Content Marketing, Leadership éclairé, Marketing d’influence, Marketing de contenu, Marketing Strategy, Stratégies-marketing, Thought Leadership

SaaS commercialization strategy: gain efficiency to break into new markets

The software-as-a-service (SaaS) market is booming, with the advent of AI and the emergence of new trends. In this context, developing an effective SaaS commercialization strategy is essential for any company looking to stand out and conquer new markets. In this post, I want to…. Read More
Published by : , on November 4th, 2024.
Categories : B2B Marketing, Marketing B2B, Marketing Strategy, Positionnement stratégique, Strategic Development, Stratégies-marketing

A rude awakening for your B2B marketing content strategy

The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported…. Read More
Published by : , on March 27th, 2024.
Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Intelligence artificielle, Marketing Communication Strategies, Marketing Strategy, Stratégies-marketing

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we're seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. One of the…. Read More
Published by : , on October 17th, 2023.
Categories : Alignement ventes marketing, Artificial Intelligence, Digital marketing, Marketing Research, Marketing Strategy, Sales-Marketing Alignment, Stratégies-marketing, Transformation marketing
differences

12 differences between B2B and B2C marketing

Is the consumer or business marketing all the same? If it were, buying a molten metal skimmer would be just as easy as buying a bottle of shampoo, wouldn't it? What makes B2B marketing so different from B2C marketing? We're aware that we're coming back…. Read More
Published by : , on June 13th, 2022.
Categories : Développement stratégique, Expérience client, Lancement de produit, Marketing Strategy, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing
B2B Leadership

Exercising Thought Leadership in B2B Marketing

It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert…. Read More
Published by : , on June 5th, 2018.
Categories : Content Marketing, Marketing Communication Strategies, Marketing de contenu, Réseaux sociaux, Stratégies-marketing