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Category: Stratégies-marketing

B2B Leadership

Exercising Thought Leadership in B2B Marketing

It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert…. Read More
Published by : , on June 5th, 2018.
Categories : Content Marketing, Marketing Communication Strategies, Marketing de contenu, Réseaux sociaux, Stratégies-marketing
facebook-pixel-logo

Everything you need to know about Facebook Pixel

Do you have a website and want to advertise via Facebook?  Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed…. Read More
Published by : , on May 29th, 2017.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Stratégies-marketing
social network tools

Monitoring, automating, analyzing: Top tools for social networks!

Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Whether it’s for monitoring your social networks, curating content,…. Read More
Published by : , on May 25th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Réseaux sociaux, Social Networks, Stratégies-marketing
annonce-facebook-reussie-successful-facebook-ad

6 tips for a successful Facebook ad

Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. In addition to the great configuration of your campaign, it’s the content of your Facebook ad that will make all the difference in…. Read More
Published by : , on May 16th, 2017.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Social Networks, Stratégies-marketing
snapchat-logo-exob2b

Snapchat in B2B marketing: is it possible?

Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals…. Read More
Published by : , on May 9th, 2017.
Categories : Marketing Communication Strategies, Marketing communications campaigns, Réseaux sociaux, Social Networks, Stratégies-marketing
Content2Conversion-marketing-b2b

A look back on the North American B2B marketing Conference

2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics.  Also, the "trade show"…. Read More
Published by : , on March 7th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing

4 B2B marketing notions you don’t learn in school

I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that…. Read More
Published by : , on February 18th, 2016.
Categories : Content Marketing, Développement stratégique, Marketing Communication Strategies, Marketing communications campaigns, Marketing de contenu, Strategic Development, Stratégies-marketing, Technologie ventes et marketing, Technology Sales and Marketing
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