Category: Technology Sales and Marketing

differences

12 differences between B2B and B2C marketing

Is the consumer or business marketing all the same? If it were, buying a molten metal skimmer would be just as easy as buying a bottle of shampoo, wouldn't it? What makes B2B marketing so different from B2C marketing? We're aware that we're coming back…. Read More
Published by : , on June 13th, 2022.
Categories : Développement stratégique, Expérience client, Lancement de produit, Marketing Strategy, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing
sensei

PPC B2B Marketing Campaign: 4 Lessons from Sensei Lawrence

Have you watched the spin-off series of the Karate Kid cult movies "Cobra Kai"? When it comes time for the movie hero to market his dojo, the sensei tries several tactics, including: street marketing display (displayed in schools), public demonstrations, viral videos (Miguel fighting at…. Read More
Published by : , on September 29th, 2020.
Categories : Marketing communications campaigns, Positionnement stratégique, Technology Sales and Marketing
Hype Cycle Marketing B2B

Hype Cycle Marketing: Having the means for its own ambitions

Recently, the technology watchdog firm, Gartner, published its famous "Hype Cycle" on marketing-related technologies or, if you prefer, "martech". In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. Five Cycles Marketing, human resources, finance, communications,…. Read More
Published by : , on September 25th, 2019.
Categories : Market Research, Martech, Technology Sales and Marketing
Marketing Technology Landscape Martech 5000

B2B Martech: take your time, but hurry up!

AI, predicitive, sales enablement, DMP, Big data, digital transformation, machine learning, IoT… The Martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle large data sources is high for large corporations, in both the B2B and B2C sectors.…. Read More
Published by : , on December 12th, 2017.
Categories : Strategic Development, Technologie ventes et marketing, Technology Sales and Marketing
landing-page-lead-generation-icon

What type of landing page should be used to generate leads?

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You'll also learn how to…. Read More
Published by : , on April 11th, 2017.
Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Technology Sales and Marketing