Category: Technology Sales and Marketing

12 differences between B2B and B2C marketing

Published by : , on June 13th, 2022.
Is the consumer or business marketing all the same? If it were, buying a molten metal skimmer would be just as easy as buying a bottle of shampoo, wouldn't it? What makes B2B marketing so different from B2C marketing? We're aware that we're coming back to a subject that seems to have already…. Read More...

PPC B2B Marketing Campaign: 4 Lessons from Sensei Lawrence

Published by : , on September 29th, 2020.
Have you watched the spin-off series of the Karate Kid cult movies "Cobra Kai"? When it comes time for the movie hero to market his dojo, the sensei tries several tactics, including: street marketing display (displayed in schools), public demonstrations, viral videos (Miguel fighting at school), guerrilla marketing and representation. Parenthesis: the hero…. Read More...

B2B Marketing in 2020: Here are 9 predictions from our specialists

Published by : , on December 19th, 2019.
Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on the right foot. Each of us has identified…. Read More...

Hype Cycle Marketing: Having the means for its own ambitions

Published by : , on September 25th, 2019.
Recently, the technology watchdog firm, Gartner, published its famous "Hype Cycle" on marketing-related technologies or, if you prefer, "martech". In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. Five Cycles Marketing, human resources, finance, communications, etc., everything is scrutinized or in this case,…. Read More...

Automation: It’s Not Automatic

Published by : , on September 24th, 2019.
Your company does email campaigns. Then one day, your marketing coordinator tells you about this new platform or that revolutionary tool that makes it possible to automate your campaigns -- you will suddenly double your conversion rate, the number of clicks will explode, and you will retire in the next year! Yippee! Too…. Read More...

New technology, new products. Which marketing strategy to adopt?

Published by : , on October 30th, 2018.
Today we are launching new products in environments that change at full speed. Whether it’s new technology, competition, ecology or legal, everything is moving, and our companies are witnessing it and have to adapt and, adapt their marketing strategy to survive. The launch of new products or services is one of the strategic…. Read More...

B2B Martech: take your time, but hurry up!

Published by : , on December 12th, 2017.
AI, predicitive, sales enablement, DMP, Big data, digital transformation, machine learning, IoT… The Martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle large data sources is high for large corporations, in both the B2B and B2C sectors. But what about Quebec B2B small to medium-sized…. Read More...

Understanding the impact of data mining and artificial intelligence on data analysis

Published by : , on June 15th, 2017.
Alain Thériault speaks with Claude Théoret, CEO and founder of Nexalogy. Nexalogy is a tool for extracting and analyzing data from social networks. Nexalogy doesn’t just provide monitoring (analysis of one or several data sets). It does a complete analysis of your social media data: better understanding of the community, publications data analysis,…. Read More...

What type of landing page should be used to generate leads?

Published by : , on April 11th, 2017.
In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You'll also learn how to choose the one that will correspond to your…. Read More...