Category: Sales, Marketing and B2B Business

LinkedIn

4 LinkedIn pillars essential to your growth

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. Accustomed to treating LinkedIn as an online CV, many people…. Read More
Published by : , on April 10th, 2024.
Categories : Content Marketing, Marketing numérique et stratégique, Marketing Strategy, Sales, Marketing and B2B Business, Social Networks

B2B personas: understanding them and mastering the buyer’s journey

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and…. Read More
Published by : , on February 7th, 2024.
Categories : B2B Marketing, Content Marketing, Personas, Sales, Marketing and B2B Business
differences

12 differences between B2B and B2C marketing

Is the consumer or business marketing all the same? If it were, buying a molten metal skimmer would be just as easy as buying a bottle of shampoo, wouldn't it? What makes B2B marketing so different from B2C marketing? We're aware that we're coming back…. Read More
Published by : , on June 13th, 2022.
Categories : Développement stratégique, Expérience client, Lancement de produit, Marketing Strategy, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing
B2B Marketing Outsourcing

The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations,…. Read More
Published by : , on April 25th, 2022.
Categories : Business Development, Marketing Communication Strategies, Marketing communications campaigns, Sales, Marketing and B2B Business
conférences LIVE interactives

How do you add “lives” to your content arsenal?

At the moment, we don't shake hands anymore, as we used to. The current pandemic has led many companies to increase the use of live content and conferences to: be discoveredincrease your notorietyeducate customers and prospects convey your competitive advantagesreplace conversations that the sales force is…. Read More
Published by : , on August 20th, 2020.
Categories : Content Marketing, LIVE events and conferences, Sales, Marketing and B2B Business