Marketing de contenu Archives

Marketing influencers: our 2018 Top 30

We start March with our Top 30 marketing influencers of 2018. In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. These influencers are all over the…. Read More

Published by : Claude Malaison, on March 8th, 2018.

Categories : Annual Rankings, Content Marketing, Influenceurs, Marketing Communication Strategies, Marketing de contenu

B2B Marketing Conferences: what the schedules tell us about the trends

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Not necessarily to get some…. Read More

Published by : Claude Malaison, on February 22nd, 2018.

Categories : Content Marketing, LIVE events and conferences, Marketing de contenu, Marketing Research

Don’t count on “fake followers”

Editor’s note: This is a slightly genetically modified post that was first published on our web strategist’s personal blog several months ago. We felt Claude’s article was still quite relevant in regards to social network management, and specifically to B2B. Claude looks at “fake followers”.…. Read More

Published by : Claude Malaison, on October 19th, 2017.

Categories : Content Marketing, Marketing de contenu, Réseaux sociaux

Can you spend 4 minutes reading this post?

The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers. We've been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60…. Read More

Published by : Claude Malaison, on October 12th, 2017.

Categories : Content Marketing, Marketing de contenu

Why should I use webinars in my B2B strategy?

Social media, email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary…. Read More

Published by : Collaboration, on August 24th, 2017.

Categories : Marketing de contenu, Uncategorized, Stratégies-marketing

Does B2B marketing take itself too seriously folks?

Recently, while working on our web site’s redesign, it dawned on us that it would probably be a good idea to "rebuild" our SMN (Social Media Networks) policy while we were at it. Since vision comes before policy (except in modern day politics, it seems),…. Read More

Published by : Claude Malaison, on October 18th, 2016.

Categories : Marketing de contenu, Uncategorized, Réseaux sociaux

A tip to improve your Search engine marketing

Search engine marketing (or SEO marketing), helps you optimize your web site so it ends up in as many pertinent web searches as possible. This helps you increase your sales by getting more qualified visitors and thus more conversions. To that end, we all have…. Read More

Published by : Collaboration, on April 12th, 2016.

Categories : Content Marketing, Marketing de contenu, Référencement – SEO, SEO

3 Pitfalls to avoid with Google Analytics and Google Tag Manager

Earlier this week, the Exo B2B coffee machine officially died. It’s with great sadness and an alarming lack of caffeine in my veins that I'd like to share 3 often-encountered frustrations with my clients and their Web Analytics stats: Filter internal visits and ‘ghost’ visits…. Read More

Published by : Collaboration, on April 5th, 2016.

Categories : Marketing de contenu, Référencement – SEO, Uncategorized

4 B2B marketing notions you don’t learn in school

I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that…. Read More

Published by : Collaboration, on February 18th, 2016.

Categories : Content Marketing, Développement stratégique, Marketing Communication Strategies, Marketing communications campaigns, Marketing de contenu, Strategic Development, Stratégies-marketing, Technologie ventes et marketing, Technology Sales and Marketing

Top 4 B2B marketing painpoints -according to Grumpy Cat

With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More

Published by : Collaboration, on February 4th, 2016.

Categories : Business Development, Content Marketing, Design et développement Web, Market Research, Marketing Communication Strategies, Marketing communications campaigns, Marketing de contenu, Marketing Research, Réseaux sociaux, Social Networks, Stratégies-marketing, Web Design and Development